Hyper unlocks a boost feature, which is limited to 500 full-throttle acceleration stints. But before setting sail, don't forget to adjust the steering wheel via two controllers built into the spokes, dial in the preferred regenerative braking action (low, medium, or high), and choose from three drive modes labeled Earth, Fun, and Hyper. There isn't even a start button-simply pull the column-mounted lever into drive or reverse, and off you go. Like most modern EVs, the Ocean targets young digital buyers who prefer touching, zooming, and swiping to flicking a switch or turning a key. He identifies unique selling propositions as "the longest range in its segment, a rotating in-dash screen that can be fixed in the vertical or horizontal position, a power liftgate with a roll-down window, 50 kilos of recycled materials, bidirectional charging, and the California mode that opens all the windows and the sunroof at the touch of a single button." "With the Ocean, we are offering stuff nobody else has," claims the ever-optimistic Danish-born CEO. Despite a slow ramp-up, the company still expects to complete 50,000 units this year and 70,000 in 2024. When the plan to use Volkswagen's MEB platform faltered, the Austrian design-build firm Magna Steyr (which had done the Jaguar I-Pace) was put in charge of R&D and production. Well proportioned and intelligently engineered, the new neo-SUV marries European functionality and Californian lifestyle in a clean, compact wrapper.
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